Elbert Choi joins FON Advisors as Vice President

FON Valuation Services further expands its team with new talent

McLean, Va, September 21, 2020 - Jason Frank, CEO of FON Valuation Services, LLC, has announced that Elbert Choi joined the FON Valuation Services, LLC (“FON VS”) as Vice President.  In addition to managing firm’s execution capabilities, Mr. Choi will be an integral contributor to the long-term success of FON’s valuation business. 

Mr. Choi brings over fifteen years’ experience in the valuation services industry.  He has completed or managed hundreds of valuation engagements and related financial analyses for organizations ranging from small, closely held companies to multi-billion-dollar enterprises.  He has provided a range of valuation consulting services including business and stock valuations; cost of capital analyses; valuations of patents, unpatented early stage technologies, trademarks, proprietary processes, options, notes and restricted stock; damages calculations, and related litigation support services.  Mr. Choi holds a Master of Business Administration from DePaul University.  He studied computer engineering at Georgia Institute of Technology and received his Bachelor’s in finance from Northern Illinois University.  Mr. Choi is a Certified Valuation Analyst and a member of the National Association of Certified Valuation Analysts (NACVA). 

Mr. Frank said, “We’re thrilled to have Elbert join our team and continue to fuel our growth. I have worked with Elbert for the last decade and I couldn’t be happier that he has joined the FON family. Elbert is a high quality, proven, and responsible professional that fits perfectly into our culture. We are lucky to have him.”

FON VS provides valuation advisory through an independent and objective lens. Informed by decades of experience from advising high net-worth individuals, privately-held organizations, publicly-traded companies, equity and debt investors, various transaction advisors, compliance and regulatory agencies, and state and federal courts, our professionals approach each mandate with an appreciation of its unique requirements and challenges. FON VS capabilities are enhanced by the recently acquired MG Valuation Alliance (the “Alliance”). The Alliance is an independent affiliation of professional services firms, serving clients in the Americas, Asia Pacific and EMEA. FON’s relationship with the Alliance significantly strengthens its ability to offer its valuation expertise to the international community as well as increase the efficiency and timeliness of cross-border transactions.

Contact information is as follows:

Jason R. Frank
Chief Executive Officer
FON Valuation Services, LLC
Phone: 312-481-6557
Mobile: 312-636-0674

Elbert Choi
Vice President
FON Valuation Services, LLC
Phone: 469-445-2217
Mobile: 847-800-4260


ABOUT US: FON Advisors, LLC is a global advisory firm specializing in the ADG Industry whose core service lines are Investment Banking; Valuation Advisory; Management Consulting; and Investing. FON Corporate Finance, LLC is a middle-market investment bank that provides objective strategic and financial advice to its clients. FON Valuation Services, LLC provides valuation services for a variety of transaction, financial reporting, compliance, and tax purposes. FON Capital, LLC utilizes the profound experience throughout the FON platform to execute opportunistic investments in small to mid-market companies.

Elbert Choi joins FON Advisors as Vice President